CHEVROLET
broadcast.
The Trax is a new addition to Chevrolet's large family of SUVs. In this spot, we explore all of the places it can take you while you experience an endless summer.
In the second spot, Chevy is the hero to support the next generation of ambitious entrepreneurs.
AGENCY TEAM
Executive Creative Directors
Bob Guisgand + Duffy Patten
Creative Director Dave Muller
Creative Director Kamil Kowalczyk
Sr Copywriter David Perea
Art Director Rachel Esper
Producer Adam Van Dyke
Account Director Maria McAvoy, Kalyn Barnum
Integrated Program Manager Ken Ashburn
TRAX PRODUCTION TEAM
STINK FILMS
Director Felix Brady
Producer Luigi Rossi
Editor, Cosmo Matt Newman
Visual Effects The Mill London
CAR WASH PRODUCTION TEAM
Director Torben Kjelstrup
Editor Jessica Mustascio
Finishing/VFX Benji Davidson
Colorist Daniel De Vue