MINNESOTA LOTTERY. GET OUT AND PLAY.
SOCIAL | VIDEO | PHOTO | OOH | RADIO
To encourage everyone to get out and play, we created giveaways, events, designed a custom scarf, and even bundled up some local icons to promote Bundle Up Bucks. After all when it’s winter, we bundle up.
And Minnesotans do it best.
RADIO
Why record in a booth when you can record outdoors? These spots wouldn't be the same without it.
Minnesota Lottery Get Out and Play Behind The Scenes
MINNESOTA LOTTERY + ALCHEMY 365 EVENT
How else can we encourage Minnesotans to get out and play? By partnering with Alchemy 365. Players were able to get a good workout (in 9 degree weather) and get rewarded for it. Not to mention it was largest turnout for the brand collab.
OOH / PRINT / DIGITAL
Traditional ways to spread the word about the new scratch game. Getting out to see? Optional.
SURPRISE AND DELIGHT
Good things come to those who get out and play. And for these lucky folks, they received a goodie bag completed with a scarf, cooler bag, and a few scratch games.
AGENCY TEAM
Executive Creative Director - Heath Pochucha
Group Creative Director - Scott Dahl
Jr. Copywriter - Nicole Beraud
Jr. Art Director - Rachel Engle
Account Director - Brandon Hernandez
Producer - John Pesavent
Project Manager Supervisor- Jack Lunt
Photographer - Neal Reiter