MINNESOTA LOTTERY
GET OUT AND PLAY
To encourage everyone to get out and play, we created giveaways, events, designed a custom scarf, and even bundled up some local icons to promote Bundle Up Bucks. After all when it’s winter, we bundle up.
And Minnesotans do it best.
![BundleUpStatues-27.jpg](https://static.wixstatic.com/media/8c2172_242c917e36d442e18c5964461d43ff47~mv2.jpg/v1/fill/w_82,h_122,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_242c917e36d442e18c5964461d43ff47~mv2.jpg)
![BundleUpStatues-3.jpg](https://static.wixstatic.com/media/8c2172_5fffd8d4845648818afad857757e6e43~mv2.jpg/v1/fill/w_82,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_5fffd8d4845648818afad857757e6e43~mv2.jpg)
![BundleUpStatues-11.jpg](https://static.wixstatic.com/media/8c2172_1d82eaab99f843528238c25eb850c94a~mv2.jpg/v1/fill/w_82,h_123,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_1d82eaab99f843528238c25eb850c94a~mv2.jpg)
RADIO
Why record in a booth when you can record outdoors?
These spots wouldn't be the same without it.
![Minnesota Lottery Get Out and Play Behind The Scenes](https://i.ytimg.com/vi/UhgyT3T3WYs/maxresdefault.jpg 1x, https://i.ytimg.com/vi/UhgyT3T3WYs/maxresdefault.jpg 2x)
Minnesota Lottery Get Out and Play Behind The Scenes
![IMG_0874.png](https://static.wixstatic.com/media/8c2172_c8ad73ed3ad742ca8be8de170d7d8b91~mv2.png/v1/fill/w_82,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_c8ad73ed3ad742ca8be8de170d7d8b91~mv2.png)
![IMG_0960.png](https://static.wixstatic.com/media/8c2172_bad61e93646043638d5908c0264c02ab~mv2.png/v1/fill/w_82,h_55,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_bad61e93646043638d5908c0264c02ab~mv2.png)
![IMG_0838.png](https://static.wixstatic.com/media/8c2172_9bbf32d2cd92402bbe9091ec068b3e6e~mv2.png/v1/fill/w_82,h_55,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_9bbf32d2cd92402bbe9091ec068b3e6e~mv2.png)
MINNESOTA LOTTERY + ALCHEMY 365 EVENT
How else can we encourage Minnesotans to get out and play? By partnering with Alchemy 365. Players were able to get a good workout (in 9 degree weather) and get rewarded for it. Not to mention it was largest turnout for the brand collab.
![Screen Shot 2022-01-19 at 11.58.26 AM.png](https://static.wixstatic.com/media/8c2172_85db05bc9d7e4b24b7b176e365e4a137~mv2.png/v1/fill/w_82,h_123,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_85db05bc9d7e4b24b7b176e365e4a137~mv2.png)
![Screen Shot 2022-01-19 at 11.57.58 AM.png](https://static.wixstatic.com/media/8c2172_49ccdcc3471f493a96edd7b275412cd4~mv2.png/v1/fill/w_82,h_76,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_49ccdcc3471f493a96edd7b275412cd4~mv2.png)
![Screen Shot 2022-01-19 at 11.59.39 AM.png](https://static.wixstatic.com/media/8c2172_3fa5f4b3bf3049dc8e18e4d8e0516405~mv2.png/v1/fill/w_82,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_3fa5f4b3bf3049dc8e18e4d8e0516405~mv2.png)
OOH / PRINT / DIGITAL
Traditional ways to spread the word about the new scratch game.
Getting out to see? Optional.
![](https://static.wixstatic.com/media/8c2172_39d1bca7d15b401ab97b5e5568e24574~mv2.jpg/v1/fill/w_98,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_39d1bca7d15b401ab97b5e5568e24574~mv2.jpg)
![MNL-Print copy.png](https://static.wixstatic.com/media/8c2172_5375bf9e23144965af2da904448a58c1~mv2.png/v1/fill/w_74,h_55,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_5375bf9e23144965af2da904448a58c1~mv2.png)
![](https://static.wixstatic.com/media/8c2172_140f89a405ed47c2bf1c864275b83855~mv2.jpg/v1/fill/w_74,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/8c2172_140f89a405ed47c2bf1c864275b83855~mv2.jpg)
SURPRISE AND DELIGHT
Good things come to those who get out and play. And for these lucky folks, they received a goodie bag completed with a scarf, cooler bag, and a few scratch games.
AGENCY TEAM
Executive Creative Director - Heath Pochucha
Group Creative Director - Scott Dahl
Jr. Copywriter - Nicole Beraud
Jr. Art Director - Rachel Engle
Account Director - Brandon Hernandez
Producer - John Pesavent
Project Manager Supervisor- Jack Lunt
Photographer - Neal Reiter