MINNESOTA LOTTERY

GET OUT AND PLAY

To encourage everyone to get out and play, we created giveaways, events, designed a custom scarf, and even bundled up some local icons to promote Bundle Up Bucks. After all when it’s winter, we bundle up.

And Minnesotans do it best.

RADIO

Why record in a booth when you can record outdoors?

These spots wouldn't be the same without it.

Minnesota Lottery Get Out and Play Behind The Scenes

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MINNESOTA LOTTERY + ALCHEMY 365 EVENT

How else can we encourage Minnesotans to get out and play? By partnering with Alchemy 365. Players were able to get a good workout (in 9 degree weather) and get rewarded for it. Not to mention it was largest turnout for the brand collab.

Photos by Sam Holt

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OOH / PRINT / DIGITAL

Traditional ways to spread the word about the new scratch game.

Getting out to see? Optional.

SURPRISE AND DELIGHT

Good things come to those who get out and play. And for these lucky folks, they received a goodie bag completed with a scarf, cooler bag, and a few scratch games.