CHEVROLET. 2024 TRAX.

BROADCAST | SOCIAL

The all-new Chevy Trax is everything you want and more, all starting at an affordable price.

To launch the vehicle in the summer of 2023, we created a broadcast spot titled, "Endless Summer".

AGENCY TEAM

Executive Creative Director - Bob Guisgand + Duffy Patten

Creative Director - Dave Muller

Sr Copywriter - David Perea

Art Director - Rachel Engle

Producer - Adam Van Dyke

Account Director - Maria McAvoy, Kalyn Barnum

Integrated Program Manager - Ken Ashburn

PRODUCTION TEAM

STINK FILMS

Director - Felix Brady

Producer - Luigi Rossi

Editor, Cosmo - Matt Newman

Visual Effects - The Mill London